Blue Overture
Blue Overture
Blue Overture
This festival aims to blend classical and blues music, creating a unique sense of community.
This festival aims to blend classical and blues music, creating a unique sense of community.
This festival aims to blend classical and blues music, creating a unique sense of community.
Role
Brand Design
Visual Design
Tools
Illustrator
InDesign
Class
DES 116
Time
10 weeks, 2023
PROJECT OVERVIEW
In my final project for DES 116—Visual Communication: Graphics, I designed and branded a music festival merging classical and blues genres. Assigned the combination of classical and blues, I named my festival Blue Overture.
In my final project for DES 116—Visual Communication: Graphics, I designed and branded a music festival merging classical and blues genres. Assigned the combination of classical and blues, I named my festival Blue Overture.
MISSION STATEMENT
Blue Overture’s live performances provide a unique experience by blending the joyous and uplifting aspects of classical music with the wistful and melancholic nature of blues music, resulting in a sense of community and exploration. This fusion is inspired by both Classical and Blues music genres.
Blue Overture’s live performances provide a unique experience by blending the joyous and uplifting aspects of classical music with the wistful and melancholic nature of blues music, resulting in a sense of community and exploration. This fusion is inspired by both Classical and Blues music genres.
01
Brand Guidelines: Positioning & Sizing
Brand Guidelines: Positioning & Sizing
To uphold legibility and consistency, it's vital to ensure that the Blue Overture logo maintains a minimum height of 1 inch and has a margin of at least 1/2 inch on all sides.
To uphold legibility and consistency, it's vital to ensure that the Blue Overture logo maintains a minimum height of 1 inch and has a margin of at least 1/2 inch on all sides.
02
Brand Guidelines: Prohibited Display
Brand Guidelines: Prohibited Display
The Blue Overture logo was created with the inspiration of Classical and Blues music. Any alterations made to the logo would lead to a modification in the festival’s branding and coherence.
The Blue Overture logo was created with the inspiration of Classical and Blues music. Any alterations made to the logo would lead to a modification in the festival’s branding and coherence.
03
Color Palette
Color Palette
The primary color palette will comprise of black and white. The secondary palette may encompass softer hues to enhance the black and white logo.
The primary color palette will comprise of black and white. The secondary palette may encompass softer hues to enhance the black and white logo.
04
Typography
Typography
05
Brand Imagery
Brand Imagery
Since instruments are a crucial aspect of Classical and Blues music, I opted for close-up images of instruments that emanate sophistication and refinement.
Since instruments are a crucial aspect of Classical and Blues music, I opted for close-up images of instruments that emanate sophistication and refinement.
06
Pattern Exploration
Pattern Exploration
The purpose of these patterns is to evoke a serene ambiance that aligns with the festival’s calming essence. They are intended to be minimalistic, subtle, and soothing.
The purpose of these patterns is to evoke a serene ambiance that aligns with the festival’s calming essence. They are intended to be minimalistic, subtle, and soothing.
07
Social Media Presence
Social Media Presence
As Blue Overture is gradually gaining prominence, it is imperative for us to publicize and promote the festival through social media to reach out to a larger audience.
As Blue Overture is gradually gaining prominence, it is imperative for us to publicize and promote the festival through social media to reach out to a larger audience.
08
Print Advertising
Print Advertising
In keeping with the minimalistic design of the Blue Overture Logo, the poster features a basic depiction of piano keys that are arranged in an asymmetrical manner. To align with the poster’s simplistic aesthetic, the digital ads experiment with the patterns outlined in the brand guidelines.
In keeping with the minimalistic design of the Blue Overture Logo, the poster features a basic depiction of piano keys that are arranged in an asymmetrical manner. To align with the poster’s simplistic aesthetic, the digital ads experiment with the patterns outlined in the brand guidelines.
09
Co-Branded Products
Co-Branded Products
I decided to partner with Läderach Swiss chocolate because their brand exudes sophistication and refinement that complemented my logo perfectly.
I decided to partner with Läderach Swiss chocolate because their brand exudes sophistication and refinement that complemented my logo perfectly.
Similar to how every note in Blue Overture’s festival is crucial, the same can be said for Harmonies Brew’s “One” coffee - each bean holds great significance towards each cold brew.
Similar to how every note in Blue Overture’s festival is crucial, the same can be said for Harmonies Brew’s “One” coffee - each bean holds great significance towards each cold brew.
The Blue Overture hoodie makes for an excellent souvenir for those looking to commemorate their festival experience. Featuring the festival logo on the front, and highlighting a variety of musical instruments on the back.
The Blue Overture hoodie makes for an excellent souvenir for those looking to commemorate their festival experience. Featuring the festival logo on the front, and highlighting a variety of musical instruments on the back.
Introducing a sleek and minimalistic tote bag, crafted to accompany you during the festival and beyond in your day-to-day routine.
Introducing a sleek and minimalistic tote bag, crafted to accompany you during the festival and beyond in your day-to-day routine.
Introducing the Blue Overture guitar picks, designed with simplicity in mind, for individuals attending the festival.
Introducing the Blue Overture guitar picks, designed with simplicity in mind, for individuals attending the festival.
Let's Build Something Impactful.
awu.
© 2024 Annabelle Wu
Let's Build Something Impactful.
awu.
© 2024 Annabelle Wu
Let's Build Something Impactful.
awu.
© 2024 Annabelle Wu